Privacy has become one of the top subjects in the social media industry over the past few weeks. First Facebook was hacked, exposing over 50 million accounts, followed by Strava being used by thieves to target high-value bicycles. Both events flag the need to talk about this pressing issue and to come up with solutions.

The future is digital: in the course of a single day you might check at least 5 different apps, many social media-related, in which you share your most personal details. It all sounds like a harmless daily ritual, however, you need to pay close attention to each website/app you sign in to with your social media accounts: take responsibility for your personal data by keeping track of exactly who you are sharing it with.

Companies are reviewing their privacy policies and terms and conditions in order to attend to the new demand for stricter authorisations and more controlled data disclosure. However, as much as the responsibilities of corporations increase day by day, customers still need to make sure they keep their data secure - and it doesn’t have to be difficult!

As a bicycle insurance company, we take our customers’ data and privacy seriously. Customer data is encrypted at all times and never shared with third-parties without explicit consent.

This week, we’ve developed a tool that allows you to identify whether you’re exposing your home location to potential thieves by posting public rides on Strava, in response to this great article by road.cc.

How it works:

Privacy Zones: Strava has a feature called Privacy Zones. This allows you to add private locations, such as your home or office, and set a radius around each location. When you post a ride, data points that fall within these privacy zones will not be published.

Our app contains a guide on how you can hide private locations using Strava’s Privacy Zones feature, as well as other recommendations for improving the privacy of your Strava account. We map out the start and end points of all your public Strava rides, and identify any recurring locations as being visible to thieves.

Click below to get started, we'll only access your public Strava data

Cycle safely on- and offline.